Solution

To address these challenges, we launched Samvaad, a print-based internal newsletter, as a unified communication platform.

Platform Identification:

• After analyzing GRIL’s audience and industry dynamics, LinkedIn was identified as the ideal platform to connect with stakeholders, share business achievements, and build authority in the infrastructure sector.
   

• LinkedIn’s professional audience made it suitable for showcasing GRIL’s engineering excellence, project milestones, and employee achievements.
   

Communication Strategy:

• Content Pillars: Developed key themes, including project updates, engineering innovations, CSR activities, and employee success stories.
   

• Tone and Style: Adopted a professional and approachable tone, emphasizing GRIL’s leadership and innovation in the industry.
   

• Consistency: Created a content calendar to maintain a regular posting schedule and ensure steady engagement.
   

Goals:

• Establish GRIL as a thought leader in the infrastructure industry.

• Increase LinkedIn followers and engagement organically.

• Attract talent by showcasing company culture and growth opportunities.

Setup Process:

• Internal Collaboration: Created a process to gather relevant information from various departments, including project updates, CSR activities, and employee achievements.
   

• Content Creation Workflow: Collaborated with design and content teams to transform raw data into engaging posts, featuring images, infographics, and videos.
   

• Analytics Integration: Set up LinkedIn analytics to monitor performance, refine strategies, and track progress toward goals.