CASE STUDY
EVENT BASED COMMUNICATION
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Event-Based Communication Strategy – Jaagruk
CLIENT: G R Ingraprojects Ltd.
CHALLENGES
GRIL faced a significant communication gap among its workforce spread across 22 states. Employees, particularly those at remote sites, were unaware of the company’s major milestones, including engineering excellence, project completions, and business expansions. This lack of awareness led to a disconnect between employees and the organization’s growth trajectory, impacting morale and engagement.
Solution
To address this challenge, Jaagruk was launched as a business growth-centric communication initiative aimed at educating employees about the company’s significant achievements and aligning them with GRIL’s broader vision.
Content Creation and Messaging:
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Focused on showcasing the company’s major achievements, including project completions, engineering innovations, and strategic milestones.
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Presented the information in a simple, engaging, and visually appealing format to ensure clarity and accessibility.
Accessible Communication Channels:
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Designed a print-based newsletter distributed across all sites, ensuring accessibility for employees with limited technological exposure.
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Included infographics, visuals, and concise summaries to make complex information easy to digest.
Business Growth-Centric Approach:
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Highlighted the impact of key milestones on GRIL’s growth, market presence, and industry leadership.
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Shared messages from leadership, focusing on how the company’s achievements contribute to long-term goals and sustainability.
Event Rollout:
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Conducted site-level distribution of the newsletter, accompanied by briefings from site managers to reinforce key messages.
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Encouraged discussions during team meetings to ensure employees understood and connected with the information.
RESULTS
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Improved Awareness: Employees gained a better understanding of GRIL’s business growth, including project milestones and expansion efforts.
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Enhanced Morale: Awareness of the company’s achievements instilled pride and boosted confidence in GRIL’s long-term vision.
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Unified Vision: Jaagruk successfully aligned employees with the company’s growth trajectory, fostering a stronger organizational culture.
Conclusion
Jaagruk transformed internal communication at GRIL by bridging the information gap and connecting employees to the company’s growth story. By focusing on business milestones and using accessible communication channels, the initiative not only improved awareness but also strengthened employees’ sense of belonging and confidence in GRIL’s future.
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