CASE STUDY

EMPLOYER BRANDING

SAMPOORNA: Employer Branding Philosophy

CLIENT: G R Ingraprojects Ltd.

CHALLENGES

GRIL was rapidly expanding its operations across India, completing high-profile infrastructure projects and establishing itself as an industry leader. However, the organization faced challenges in attracting top-tier talent and retaining existing employees. The company lacked a cohesive employer branding strategy to highlight its employee-centric culture, growth opportunities, and achievements. The need for a structured employer branding philosophy became critical to position GRIL as an employer of choice.

SAMPOORNA

AN Overview

To enhance our employer-employee relationship and establish a distinct identity among current and potential employees, we are launching the employer branding initiative, Sampoorna.

It is an employer branding umbrella that will consist of seven different segments. Each of these segments will represent different aspects of the employee experience. Anything and everything related to employee relation will fall under one of the segments of “Sampoorna”.

What is Sampoorna?

It is our holistic human resource ideology which was developed to facilitate employee care, strengthen employee relation and augment overall employee experience.

“Sampoorna” stands for “complete”, which represents a collaboration of different aspects of employee care and relation. It consists of seven different segments and each of these segments will represent different aspects of the employee experience. Anything and everything related to employee relation will fall either under one of the segments of “Sampoorna” or under its own umbrella.

Segments of Sampoorna

Samarth

Empowering Employee Growth & Efficiency

Saksham focuses on maximizing employee potential by identifying areas for improvement, enhancing efficiency, and supporting career growth. Through trend analysis, the organization can plan targeted training, recognize contributions, and boost employee confidence. It also aids in succession planning by preparing employees for greater responsibilities.

Campaigns: Training & Development, Rewards & Recognition, Refresher Programs, etc.

समर्थ

Sashakth

Empowering Employees Through Ownership & Accountability

Sashakth enables employees with autonomy and responsibility in decision-making while providing a clear roadmap to achieve short- and long-term KPIs. It ensures employees are informed, coached, and rewarded, fostering focus and accountability. By identifying strengths and areas for improvement, it benefits both management and employees, driving motivation through recognition and rewards.

सशक्त

Jaagruk

Employee Connection & Organizational Awareness

Jaagruk fosters employee alignment with organizational goals by sharing key updates, achievements, and human-centric stories, strengthening their sense of belonging.

It enhances inter-departmental awareness, helping employees understand each other's roles, fostering trust, and uniting the workforce as one cohesive team. Improved connectivity leads to stronger collaboration and effective inter-team coordination.

Campaigns: KY-GRIL, Service Update, etc.

जागरूक

Sanlagn

Enhancing Employee Engagement & Emotional Connection

Sanglagn focuses on building a strong emotional connection between employees and the organization through meaningful engagement initiatives. By fostering a positive work environment, it enhances employee satisfaction, reduces absenteeism, and strengthens retention. Engaged employees contribute more passionately, inspiring both current and potential talent.

Campaigns: Fun at Workplace, Monthly Birthday Celebration, Camaraderie, etc.

संलग्न

Saksham

Empowering Employee Growth & Performance

Saksham ensures employees reach their full potential by enhancing efficiency and capability through structured career development. By identifying areas for improvement, providing targeted training, and recognizing contributions, it boosts confidence and engagement. Trend analysis helps align training programs with organizational goals, preparing employees for greater responsibilities and succession planning.

Campaigns: Training & Development, Rewards & Recognition, Refresher Programs, etc.

सक्षम

Sanraksha

Prioritizing Employee Safety & Well-Being

Sanraksha reinforces GRIL’s commitment to employee safety, ensuring a secure and supportive work environment. By educating employees on safety protocols, health measures, and security mechanisms, it fosters confidence, trust, and a sense of organizational care. A strong safety culture leads to higher employee commitment, well-being, and long-term stability.

Campaigns: Awareness of Health & Safety Guidelines, Insurance, Employee Well-being, Facility Improvement (Preventive Safety), etc.

संरक्षा

Samvaad

Building Trust Through Open Communication

Samvaad fosters two-way communication between employees and management, creating a culture of transparency, trust, and engagement. By providing employees with a platform to voice their opinions, share ideas, and express concerns, it strengthens their commitment and loyalty to the organization. Regular interactions help management understand employee sentiment, bridge gaps, and position the company as a modern, employee-centric organization.

Campaigns: Feedback Campaigns, Surveys, Leadership Connect, Employee Town Halls, Open Houses, Grievance Cells, etc.

संवाद

RESULTS

Talent Attraction: Saw a 30% increase in job applications from highly qualified candidates within six months of implementing the employer branding strategy.
Employee Engagement: Improved employee satisfaction scores due to increased awareness of the company’s vision and values.
Brand Credibility: Strengthened GRIL’s reputation as a top employer in the infrastructure sector, attracting both talent and industry recognition.
Cultural Alignment: Created a unified and cohesive representation of GRIL’s culture and values, aligning internal and external perceptions.

Conclusion

The Employer Branding Philosophy transformed GRIL’s approach to talent attraction and employee engagement. By crafting a consistent and inspiring narrative, GRIL was able to position itself as an employer of choice in the competitive infrastructure industry. The strategy not only helped retain top talent but also reinforced GRIL’s image as a growth-oriented and employee-focused organization.